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How to Make Your Online Business a Competitive Threat

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A “Unique” Brand is a Successful Brand

When you were young, being “unique” meant you were one of “those” kids—you know, the ones who played chess and didn’t mesh with the in-crowd.

As adolescents, we would do anything to fit in…to be just like everyone else. Peer pressure made us do crazy things, all in the name of social acceptance.

It’s funny how we grow up and see things differently….or do we?

Uniqueness is often an uncomfortable word. I mean who wants to stick out like a sore thumb?

When you put yourself out there, you have a greater chance of experiencing rejection, disapproval or abandonment.

The stark truth is that if you want to become an online business brand that sits atop the competition, you must say goodbye to “fitting in.”

Every great leader challenged the ideology of their day and created a movement, even in the midst of naysayers…Martin Luther King Jr., Albert Einstein, and countless others gave their unique contributions to society. If they succumbed to the “discomfort” of being unique, we would not have the contributions we have today.

Your business may not involve inventing the next quantum physics discovery, but you still must be unique to stand out.

Whether you are branding yourself personally or your company name, you must determine how you are different to attract clients/customers and become a thought leader in your industry.

Now don’t go all crazy on me and be so unique that you cannot connect with your audience. Use your best judgment but don’t cower back in fear. Connection is paramount and essential to finding success with your online brand.

What makes YOU unique?

If you cannot answer this question confidently, here is a simple exercise that may help:

1. Ask your friends/family to write down 5 traits they adore about you

2. Think about your hobbies and what you like to do.  Are you more likely to sit down in front of a fire and read a good book? Or would you rather jump off a cliff into the ocean? This exercise will give you a little insight into your unique personality.

3. What do you like to do in your spare time?

4. If you could sum up your personality in 5 words, what would they be?

Spend some time thinking about your answers and how you can incorporate these traits into your business. Start writing down whatever comes to your mind and don’t stop until your mind is blank. Don’t discount any idea throughout the process regardless of how silly it sounds.

In the competitive online world, it’s imperative that you find a unique angle for your business. And the only way you can do that is by injecting your unique personality into it. When you do, your business will be unlike anyone else because contrary to what you may think, there is only one YOU in the world!

Own it and go for it!

2 Comments
  1. Excellent article Jenna. I really enjoyed that and it speaks volumes of truth for the internet entrepreneur.

    Even though branding, being unique, and getting outside of our comfort zones can be quite the obstacle for people (have to look at and work on myself with this a lot ongoing as well) it’s clearly a necessity for any business to start implementing ASAP.

    One great thing about the crap and noise starting to settle a little bit for online business owners, is that we are entering a “true” empathy driven economy..and it’s wide open for anybody who knows who they are, and want to offer. Your very own style of empathy and understanding can really shine through and connect with people..and that can only be unique to YOU..

    So from that end, it’s a real plus. Great read Jenna…thanx!

    Davin

    • Thanks Davin,

      Great insight. I agree with you about empathy making its way in this business. With all of the spammy marketers turning so many people off, it makes it easier for honest business owners to carve a niche.

      Thanks for reading and for your comment!

      Jenna

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