WHY LADY CONTENT?
I am a connector. And so are you.
As humans, we want to feel like we belong and we never want to feel alone.
Growing up, I never quite felt “human.” I was not like the other kids. Shy, empathic and reserved, I kept to myself, fearful of abandonment, a dark place I wouldn’t wish on anyone.
Over the years I have matured, but I never lost my desire to connect. And now I don’t want to.
I’ve been in the content business for more than a decade. I’ve managed full-scale, 7-figure product launches, hired and fired hundreds of contractors, ghostwritten copy for some of the leading internet marketers in the digital space and single-handedly started websites from the ground up to become successful and profitable. I’ve managed high-profile blogs that serve millions of people and bring in hundreds of thousands of visitors monthly.
But I HATED it.
My heart wasn’t in it 100%. I used to think I had to separate my business from my personality and heart. Businesses need to be more professional to be taken seriously, right? Think 3-piece suit and stuffy briefcases.
While I love to dress up just like the next gal (I am Lady Content, after all!), I hated my career because it was stuffy, dry, and lacked creativity, connection and empathy, the three cornerstones of what makes me who I am.
Thank goodness, I was wrong...VERY wrong.
I now LOVE what I do...why? Because stellar content has less to do with what you offer, and more to do with WHY your business exists. Your “why” is the beginning of your brand story, which is your gold, the living, breathing organism that fuels your company and everything you publish online.
When you can successfully create content birthed from your unique WHY and brand story, your ideal clients will be so excited to work with you, you won’t have to work as hard.
And now? I get the amazing pleasure of helping businesses like yours develop your story with amazing content so you can become memorable and make your readers feel like they BELONG so they can get connected to your brand.
Connection = Customer Action = Business Growth
Why do I call myself “Lady Content?”
A lady is a well-mannered and considerate woman with high standards of proper behavior. She is regarded as proper and virtuous. My life is a testament to this definition and I live by its principles daily.
So there you have it…my short story of how I arrived here. I love what I do and it shows in every word we write. I am dedicated to giving my clients the best experience and the highest quality of work. Lady Content is my baby and I treat my clients as such.