Content and Blog Scaling

Please see below what we offer to help you create a foundation to scale your content and consistently grow your business.

Content guidelines

This is an in-depth guide that provides a high level of detail, instruction and examples for new writers. In the content guidelines, we break down each component of a blog post and instruct writers how to excel at creating them. This way, you have a done-for-you instruction guide to give to new writers so they can crush it right out of the gate.

Here’s what’s included in our content guidelines:

Brand Voice and Tone - We will distill your brand voice and tone so writers can consistently embody your preferred communication style. 

Types of content we produce - We will detail each type of content you produce with its purpose and expectations.

Writing Mechanics - A guide to help writers avoid some of the common issues that accompany lackluster content. We will customize this based on your particular content types.

Style Guidelines - We typically link to a style guide (AP Style) but each brand will have a list of words/phrases they want to remain consistent (Ex: cofounder vs. co-founder).

Research Guidelines - We list some guidelines for writers to make sure they are sourcing quotes and content responsibly. 

Submission Guidelines - If your content requires any type of submission to your editorial team, we can list this here.

Content Structure and Components - This is where we dive deep into the components that accompany epic, industry-disrupting content. This analysis is done for each piece of content you request it for.

Content brief templates

The content brief templates will accompany each blog post you assign to your writers. It will give your writers guidelines on how to ensure their content is better than the top-ranked content for your target keyword.

Editorial calendar templates

We will give you our easy-to-use editorial calendar spreadsheet and custom Trello board template. We will also include video and written instructions on how to schedule content and keep track of it, from idea brainstorming to publish and promotion.

We will set up your next 20 pieces of blog content, which includes strategically-chosen keywords to help you rank faster, and topic suggestions.